It is a common belief that good deeds shall be done in a modest and quiet way, without attracting everybody’s attention. We do support this point of view, but at the same time we believe that mass media is of great importance for the life of any public organization. However, the information support is needed not for publicity or PR. We need to disseminate information on charity events, first of all to make sure that organization activities are open and transparent, secondly, in order to find additional resources, which is more than often critical. Thanks to the help of our information partners, and volunteers of our Youth Press Center “Hurry to Bonify!” as well, we are able to help more and more people in need, and more and more people come to join us!